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Redefining Premium Denim with TENCEL™, Kaihara Denim and Jeanologia – Sourcing Journal

Clothing and woven textiles are a fundamental part of everyday life. As a vital segment in the global economy, the textile industry encompasses a range of stakeholders, from raw material providers to fashion retailers. Central to this is value chain collaboration, crucial for operational efficiency, reduced lead times and optimized production costs. It also fosters innovation, R&D and quality improvements, serving as the pillar for the industry’s sustainable growth.

For leading fiber producer Lenzing, value chain collaboration ensures adaptability and success in the ever-changing textile world. Recent Lenzing initiatives like the Fiber Recycling Initiative highlight the company’s dedication to both quality enhancement and large-scale transformation for the textile industry. These partnerships allow Lenzing to craft custom solutions for its partners while also providing a comprehensive understanding of certain technical or manufacturing challenges they face, thereby bolstering mutual growth potential. Tencel Stretch Fabric

Redefining Premium Denim with TENCEL™, Kaihara Denim and Jeanologia – Sourcing Journal

The success of these ongoing partnerships has also helped to drive the wide adoption of wood-based fibers such as TENCEL™, since joint marketing, shared R&D and collective advocacy efforts increase both industry and consumer awareness of the alternative fibers that are available in the market. This is especially clear in the denim segment, where zero or reduced cotton fabrics have gained traction for their lower environmental impact. Now, Lenzing has announced the newest step in its partnership with leading fabric and denim manufacturer Kaihara Denim in a collaboration that merges the heritage and reputation of Kaihara’s denim with the TENCEL™ brand’s expertise in fiber innovation, achieving new heights for the denim market.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.

Redefining Premium Denim with TENCEL™, Kaihara Denim and Jeanologia – Sourcing Journal

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