Oprah Winfrey gets us. She knows what we crave. Her annual curated Favorite Things list always leaves us intrigued — wishing and wanting. But the lifestyle guru really piqued our interest when she sang the praises a home brand called Cozy Earth — for the fifth year in a row. That's got to be a record! In years past, the Queen has anointed the brand's cozy socks, loungewear, pajamas and sheets. Most recently, she proclaimed her love for Cozy Earth's towel sets — and right now, you can nab them on sale for $165, down from $220! But hurry, colors are going fast.

Made from a 60/40 blend of cotton and viscose (from bamboo), the waffle towels are ultra-soft and absorbent. The set includes two bath towels, two hand towels and four washcloths. You can shop the towel bundle at the Cozy Earth's Bundle and Save Sale, which features 25% off custom bed, bath and apparel bundles! Bamboo Cleaning Brush

Sure, it's an investment. But remember, this is a primo eight-piece set. These towels are luxe in every sense, starting from the way they're made. The brand employs a special enhanced weaving technique that prevents pilling and helps products last for years and years. Premium natural materials and responsible production practices are part of the package. Everything from Cozy Earth is sustainably and ethically made, so you can feel good about your purchase.

“I take bathing very seriously — and having a great towel to wrap yourself in afterward is key,” said Oprah. “This set comes with a waffle texture on one side that looks good hanging in your bathroom, while the other side is terry cloth that’s soft and absorbent.”

And Oprah’s not the only one who is a fan. One happy Cozy Earth shopper wrote, “I wasn't sure if the waffle texture was going to be something I liked or expected to be soft, but man was I wrong! I'm obsessed with my new Waffle Bath Towels. They're extremely absorbent and luxuriously soft. I'm definitely beyond pleased.”

Items that make Oprah’s Favorite Things list always turn into must-haves and quickly sell out, so if you’re looking to take bath time to the next level, we suggest scooping up a set for yourself while you still can. And if you need a wedding gift or a luxe housewarming present? This stack can't be beat.

Bamboo Cleaning Brush The reviews quoted above reflect the most recent versions at the time of publication.